Would you like to set your business apart from the competition? Larger businesses within an industry have bigger and better utilities making it difficult for the smaller businesses to gain attention from clients and improve traction within the industry. Smaller businesses need to leverage creativity in order to level the playing field.
Gaining the attention of the press is one way to increase a business' acclaim. Hosting a fundraiser that will generate funds for a charity is one way to acquire the media's attention. First, come up with a plan for a theme, which can be both fun for the guests and a little different in order to draw attention. Hosting a casino-theme party is a great idea. Casino party services are available and can supply the game tables and accessories. Next, alert the local media of your intentions. Also, try to get a member or members of the intended charity to work along with you.
You may be thinking that gambling is illegal in your state and that would be antithetical to gaining positive attention for your business. The solution is simple. Attendees would pay for tickets to the party, which would then go to the charity. The casino night activities would be played with 'funny money'. The winners could exchange their 'funny money' at the end of the night in exchange for raffle tickets to win prizes or to bid on auctioned items. The excitement of gambling can be experienced without actual money being exchanged.
The structure of the games and the casino party equipment can be determined by the size and shape of the hosting venue. It is possible to rent a craps table, poker table, roulette wheel, and more. In addition, other party equipment can be supplied for your casino fundraiser such as pinball machines, dart boards, and air hockey tables. The non-casino-related items can be supplied for children, so more people can attend the event, making more money for the proposed charity.
As stated, be sure to advertise the casino fundraiser in order to ensure the most exposure. In addition to alerting the media, it is a good idea to write a press release, place an ad in the local paper, and post fliers around the community to attract attendants. The charity can do the same on their end to gain attention for the event. The charity can send emails, letters, and post information about the event on their Web site.
It is important for a smaller business to do something that sets it apart from other businesses. Many businesses do things such as lower prices and bash their competitors in the hopes of gaining attention, but these tactics are common. Be more creative. A casino night is just one unique idea that can set you apart from others.